Since the main focus of these types of SaaS logos are the company names themselves, choosing the right fonts is essential. Of course, not all of them will make sense to your SaaS business, but if you’re stuck on design inspiration, this ultimate 2020 SaaS trends list can be a helpful resource to get your ideas flowing. Icons are an awesome design prop to think about, since they’re easy to create and very versatile: they work equally well in UX design and for example, social media marketing. Design Trends To Watch For In 2020 For Your SaaS Website. Here are some examples we particularly liked: Clubhouse, for example, used a simple two-color purple and white palette. Frame.io:. If you are looking to invest in a cloud vendor’s services, you should ask the following questions beforehand to ensure a seamless integration: One of the most effective ways to serve the needs of your target audience is through equal measures of inspiration and education – and as more SaaS providers tap into this mentality, we expect thought leadership will become a prominent software as a service trend in 2020. The person viewing the data has to be able to understand all the information easily. “Dreamers are mocked as impractical. The enhanced features, functionality, and ability to customize will enhance your overall business agility, giving you more time and creative space to innovate and focus on your core commercial initiatives. It is valuable to know about performance metrics that can make a significant difference to the success of any business. And this growing SaaS trend is set to evolve in 2020. Knowing what your competitors are doing is critical, as it allows you to keep your design relevant (and good design is an essential part of your SaaS business). As Benoit Lheureux, vice president of research firm Gartner Inc., says to Tech Target: “redirecting your customers to a third-party for integration solutions when integration is a requirement in every IT project of substance is falling short of meeting your customer requirements.”. The first of our most impactful trends in SaaS is of the autonomous, self-learning variety. New tips, trends and insights from the world's leading enterprise cloud ecosystem in sales, service, marketing, community, analytics & apps. 5. They went for a non-corporate design, to resemble what the company is itself—a cannabis startup. The two cornerstones of a user-friendly UI are a clear value proposition and an actionable CtA. The truth is that SaaS products are intrinsically cool anyway! Pitch:. Still, it can prove to be a significant boost for your agency. It needs to be clean and memorable, which is challenging to do when the nature of its design limits you. Or watching a 2 minute video? Your web page should also help your customers know what they are supposed to do(and usually, graphics and videos are preferable as a quick and easy way of communicating this). Minimal design is combined with a range of gorgeous colors which delivers quite the visual impact. However, videos help you process information much quicker than is the case with text or images. More importantly, they can really improve customer experience, since they make a simple and memorable way of explaining how SaaS solutions work. Check out Canny’s brilliant explainer video. The colors, the font, and most importantly, the minimal bread logo makes this one of the best SaaS logos we’ve seen in a long time. As businesses continue to rely on innovative data discovery tools and technologies to increase both their productivity and their efficiency, and as new software as a service trends continue to emerge, this young, groundbreaking industry can only go from strength to strength. With that in mind, in the coming years it will likely become even more important to follow SaaS trends which can help you stay ahead of the curve. 4. This is another great way to improve customer experience as it’s yet another way to tell customers exactly what they’re supposed to do. Unlike the previous design, this one has the logo before the company name rather than after it. Their actual value proposition is under the large title ‘We’ve been expecting you’. But, before we do that, we will discuss the general characteristics revolving around the industry that will help put additional light on the SaaS industry trends for 2020. While you’re waiting for this SaaS trend to blossom, here are two industry thought leaders you should follow: As the software as a service industry evolves and innovation increases, many developers or providers will focus on customer retention on top of customer acquisition. The illustration complements the title and tells the story before you move on to the part of the text that explains what Basecamp can do for you. And not only this, but it also helps to navigate the visitor towards the website sections of your choice. By leveraging business intelligence and analytics to drive their pricing structures, droves of service-based software businesses are developing more tailored pricing solutions, enjoying increased success as a result—a SaaS trend that is sure to shape the landscape in 2020 and beyond. Notable about these designs is that they usually use very soft and subtle bring us to! 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